A Different Kind of Loyalty Scheme
Ennismore’s Dis-loyalty Programme flips the traditional loyalty model on its head. Rather than accumulating points based on repeat stays, it’s a paid membership that provides immediate perks, perfect for those who frequent their trendy spaces but don’t necessarily rack up nights. It’s not for the hardcore business traveller logging dozens of nights a year, where points and free stays matter most, but for those who live or work near one of their hotels, the everyday benefits make it well worth the fee.
Not Designed for High-Volume Travellers
If you’re someone who clocks in huge numbers of nights per year, the Dis-loyalty Programme might not stack up in value compared to traditional loyalty schemes. With no free stays to earn and points to accumulate, it’s more about everyday perks rather than long-term rewards. Frequent fliers and those doing heavy business travel may find the value lacking compared to loyalty programmes that offer free nights and upgrades after just a few stays.
The Coffee Perk: Ideal for Locals and Regulars
For those who spend time in or near one of Ennismore’s properties—whether for work or social gatherings—the coffee perk alone makes the membership worthwhile. With one free daily coffee, regular visits quickly pay for the cost of the membership. It’s ideal for remote workers using the hotels as workspaces or locals stopping by for meetings or casual hangs. The value of free coffee adds up quickly, and for those who use these hotels as social hubs, it becomes a daily bonus.
Big Discounts on New Hotels
One standout benefit of the Dis-loyalty Programme is the 50% discount on stays at new hotels. For those looking to explore Ennismore’s growing portfolio, this is a major draw. It allows members to enjoy luxury and boutique accommodations at half the price, making it a solid deal for anyone interested in checking out Ennismore’s latest additions. Whether it’s The Hoxton or another of their new hotels, these significant discounts offer a great way to experience fresh locations without the usual price tag.
A Lifestyle Membership for the Modern Traveller
The Dis-loyalty Programme includes a variety of trendy and design-forward hospitality brands. These brands are known for their unique take on modern luxury, creative spaces, and vibrant social environments. Participating brands include:
- The Hoxton: Boutique hotels with a laid-back vibe, stylish design, and buzzing social spaces perfect for work or play.
- Mama Shelter: Funky, urban hotels known for their playful design, casual atmosphere, and lively dining options.
- 25hours Hotels: Known for their quirky, themed interiors and creative, social spaces that encourage interaction and creativity.
- Mondrian: A luxury brand offering bold, artistic design, sophisticated social spaces, and a focus on high-end dining and nightlife.
- SLS Hotels: A luxury lifestyle brand offering a blend of elegance, playful design, and dynamic dining and nightlife experiences.
- SO/ Hotels & Resorts: A luxury, fashion-forward brand known for its high-energy design and ultra-stylish, trendsetting vibe.
- Hyde Hotels: Offering chic and modern experiences, focused on dynamic spaces, entertainment, and culture.
- Rixos Hotels: Known for its all-inclusive luxury resorts with a focus on vibrant entertainment, gourmet dining, and extensive amenities.
- Morgan’s Originals: A pioneering lifestyle brand known for its iconic, artistic properties and emphasis on creativity and culture.
- 21c Museum Hotels: Boutique hotels that double as contemporary art museums, blending unique design, culture, and hospitality in one immersive experience.
These brands offer Dis-loyalty members access to a range of perks, including discounted stays, free coffee, and exclusive dining and bar offers, making the programme perfect for anyone who frequents these dynamic spaces.
Ultimately, the Dis-loyalty Programme caters to the modern urbanite or casual traveller, focusing on everyday benefits like free coffee and discounts at restaurants and bars, rather than the long-haul rewards of traditional loyalty programmes. It’s a great fit for those who spend time in Ennismore’s hotels regularly but don’t necessarily rack up the nights. With immediate discounts and perks, especially for locals, the programme is all about enhancing your day-to-day experience.